Since their entrance into the consumer market, cars, trucks, and vans have been a staple for the majority of individuals and families, and the process of purchasing a vehicle has remained relatively stagnant. The introduction of the Internet, however, has slowly changed the game for car-buyers and the dealerships that provide this valuable service. Auto dealers who are licensed through the state where they operate are facing more pressures due to this digital transformation than ever before, creating a need to adjust quickly. There are several ways technology is shifting the traditional view of car-buying of which auto dealers need to be aware.